BETELGEUS ROBOTICS
30 years of automation.
BETELGEUS has been engineering production lines for European manufacturers since 1995.
BETELGEUS Robotics is the next chapter, with one mission – to expand human capabilities through accessible robotics. We build systems that operators run, plant directors trust, and production lines actually need.

SERVING
NESTLÉ
Coca-Cola
Mondelēz
ABB
Hitachi
SKF
FESTO
JDE
Molson Coors
SPADEL
All trademarks are the property of their respective owners.
About Us
Not an office. A workshop.
Our headquarters is in an industrial zone near Sofia, Bulgaria. There’s no marble lobby. What you’ll find:
- A live experience centre with working STACKBOT palletising systems
- A stocked service base for rapid spare parts response
- A hands-on training room where your operators learn the system before it ships
- People who'll meet you with coffee and answer your questions without a single slideshow

THE TEAM
The people behind the machines
30+
Team Members
Engineers, service technicians, and sales professionals. Including engineers with PhD degrees in robotics and automation.
8
Field Service Engineers
Supporting customers across the region with thousands of service calls behind them. They know exactly how to get your line running before the next shift.
30+
Years of experience
Engineering team with experience integrating production lines. Not theorists - people who've spent nights in plants to get a line running on time.
STACKBOT wasn't designed in a lab. It was engineered from 30 years of standing next to the people who do the work - a collaborative palletising robot built by a manufacturing company, for manufacturers.
Stanimir Staykov
Managing Director

1993 - 2026: Three decades
on the factory floor
Founded in Sofia, Bulgaria. Carton sealing and pallet stretch wrapping. End-of-line automation from day one.
Betelgeus started in 1993 with a clear purpose: to bring modern automation to the manufacturers who needed it most – the ones often considered too small for the big players to serve.

2000 - End-of-Line Becomes the Core
Strategic partnerships with FROMM and SOCO SYSTEM strengthen the company’s portfolio. Labelling, Print & Apply, barcode, and product coding added through 2002. End-of-line becomes the core specialty.

2010 - Engineering deeper
Betelgeus establishes its in-house R&D team.
Custom automation, line integration, ERP/MES connectivity, and engineering-driven solutions become a standard part of the company’s work.

2022 - Robotics
A strategic partnership with DOOSAN Robotics marks the next major step.
Betelgeus begins deploying collaborative robotic systems on real production lines, including the first robotic palletizing applications.

Today - BETELGEUS Robotics
A dedicated robotics brand built on 30+ years of factory experience.STACKBOT 1.0 launched in 2023.
STACKBOT 2.0 followed in 2025. A plug-and-play robotic palletizer designed for manufacturers who need automation without programmers, complex integration, or long implementation cycles.

OUR STORY
TECHNOLOGY PARTNERS
Built with the best
STACKBOT integrates proven components from industry leaders. No experiments on your production floor.
DoosanRobotics
Collaborative robot arms. The core of every STACKBOT reliable, precise, built for industrial duty palletizing applications.

SIEMENS
Industrial-grade electrical and control components used for reliable machine operation, safety and long-term serviceability.

COVAL
Vacuum technology. Powers selected StackGrip systems with proven suction components for packaging applications.

SMC
Pneumatic components and air preparation systems supporting dependable gripping, vacuum and machine operation.

Datalogic
Industrial sensing and safety technologies used for reliable detection, monitoring and safe machine operation.







